Women in AI event
7 May 2025
G&F Senior Client Partner, Pippa Bradley Dixon, had the privilege of joining a truly inspiring morning with the Women in AI cohort at the Financial Times, where a group of incredible female leaders came together to share insights, spark discussion, and tackle the complex topic of AI adoption, particularly in the media industry. Here's a few of Pippa's takeaways:
Kate Sargent opened the event with a warm welcome and some powerful statistics about the FT’s own data team - an impressive 48% of which is made up of women. It was a strong reminder that diversity in AI and data is not only possible but essential.
Rukasana Bhaijee shared a compelling roundup of recent developments in the AI space, placing a spotlight on bias within AI tools. Her message was clear: senior leaders must pay attention to the data inputs that power these tools, as they ultimately shape the outputs and decisions that follow. In this fast-moving space, responsibility must be built in from the start.
A standout moment was the expert panel discussion, focused on how AI is being adopted across the media sector. Each speaker brought a unique perspective, grounded in their specific role and organisation:
Brilliantly moderated by Kara McCloskey Mendes from OpenAI, the panel covered not just how AI is currently being used, but what ethical implementation looks like in real-world media organisations.
The overarching theme of the day? Security and regulation must underpin everything. While AI opens up powerful opportunities, from speeding up repetitive tasks to enhancing content creation, responsibility and oversight are non-negotiable. Discussions ranged from watermarking AI-generated images, managing deep fakes, to verifying sources and protecting IP. As the media sector continues to adopt AI, the emphasis needs to be on using technology for the right reasons, with robust processes in place to safeguard quality, trust, and ethics.
The event has certainly given us a new energy, and Gathered & Found are more committed than ever to building thoughtful, inclusive, and responsible AI solutions. We’re already looking forward to the next Women in AI event.
Testimonials
Gathered & Found were able to deliver a great, experienced, culturally right fit for what we were looking for at FreeMarketFX covering a whole range of Service Design, User Experience, Front and Back end Engineers. This enabled us to scale our team capability very quickly, something we would not have been able to do ourselves. The team supplied were heavily motivated and experienced within the Fintech space and have helped deliver some great outcomes. I would definitely recommend the G&F calibration.
Greg Sherwin
CIO & CTO FreeMarketFX
I’ve been partnering with Gathered & Found while working for several companies now and I have systematically been impressed by their responsiveness, flexibility, overall ease to work with, forward thinking and the consistent level of their engineers and consultants. It has been a real pleasure working with them over the last years.
Nicholas Goubert
CPTO, Ocean Technologies Group
Gathered & Found have completely changed how we approach delivering our most critical projects. We usually have to wait 6 weeks for skilled engineers and delivery managers, but with G&F that timeframe has been turned on its head. Not only do they provide incredible consultants that deliver great work, but they find great culture-fits and their team understand exactly what we need for each engagement.
Engineering Director
Global Insurance Firm
As Founders who have never built a mobile app before, Gathered & Found were incredible at taking us through the entire process and making it very understandable from the outset. They supported us with complete app design, user experience and app development, and delivered an incredible product that will completely change our loyalty and rewards capability. Their Engagement team were also brilliant at keeping us updated with all developments and we honestly couldn’t be happier with the final product. We highly recommend them to any F&B or Retail businesses that need a supportive and amazing tech partner.
Tom Stock
Founder, Burger & Beyond
We brought in Gathered & Found for a critical engagement that required highly talented engineers. Our previous consulting partners had done a decent job, but were struggling with the complexity of delivering the initiative at scale in a regulated environment. The G&F squad that we received was extremely high bar and allowed us to keep in-line with our roadmap and ultimately delivered a great piece of work ahead of schedule and under budget. We are very pleased to have them as part of our wider partner team
Investment Bank
CIO
Gathered & Found have consistently exceeded our expectations with regards to delivering talented consultants that genuinely understand our business and mission. Their consultants are very well versed in our way of doing things and hit the ground running straight away. They have enabled us to deliver a number of high priority projects over the past 3 years, largely due to their ability to rapidly deploy great consultants into our teams and projects extremely quickly
Global Insurance Firm
Transformation Director
