Freemarket
Modernising a legacy payments platform to support high-value B2B transactions Strengthening onboarding, delivery and banking architecture for a system originally built for low-value, high-volume flows.
(3-minute read)
Modernising a legacy payments platform to support high-value B2B transactions Strengthening onboarding, delivery and banking architecture for a system originally built for low-value, high-volume flows.
(3-minute read)
Freemarket FX’s original platform was built to support low-value, high-volume payments. As the business evolved, it shifted towards high-value, low-volume B2B transactions, which placed entirely new demands on onboarding, compliance, delivery assurance and banking connectivity. Onboarding journeys were fragmented and heavily manual, requiring customers to re-enter the same data multiple times. Form logic was inconsistent across touchpoints, data persistence was unreliable, and internal teams lacked meaningful MI to track onboarding performance or customer progression. At the same time, Freemarket’s path to production was slow and unpredictable. Automation was limited, deployments were high-risk, and teams lacked the documentation and operational discipline needed to deliver changes safely. Finally, Freemarket’s core banking integrations were tightly coupled to a legacy monolith optimised for B2C throughput, not high-value B2B reliability. Performance constraints emerged as the business onboarded larger clients, and integrating new banking partners became increasingly time-consuming. G&F were engaged to redesign user journeys, uplift delivery maturity and modernise banking architecture to support Freemarket’s shift into high-value international money movement.
In this case study
â—Ź Redesigning UX & onboarding journeys
â—Ź Strengthening delivery & accelerating path to production
â—Ź Modernising banking integrations & platform architecture
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Freemarket’s onboarding required significant modernisation to support more complex, high-value B2B clients. Customers encountered duplicated form fields, inconsistent business logic and manual re-keying across internal systems. Admin tools offered limited visibility, creating heavy operational overhead.
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G&F redesigned the entire onboarding journey, delivering:
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With large B2B clients and higher transaction values entering the platform, Freemarket’s monolithic banking core became a bottleneck. Integrations were tightly coupled, risking performance degradation and slowing the onboarding of new partners. G&F supported Freemarket in transitioning towards a more scalable microservices model, including:
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This work increased platform resilience, enabled smoother partner onboarding and prepared Freemarket for long-term growth in the B2B payments space.
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Reduced friction, removed duplication and delivered modern, compliant user journeys.
A strengthened CI/CD approach enabling more predictable, lower-risk releases.
Multiple new banking partners, improved routing logic and decoupled integrations.
Reusable design assets, clearer documentation and a better-aligned delivery organisation.
Gathered & Found were able to deliver a great, experienced, culturally right fit for what we were looking for at FreeMarketFX covering a whole range of Service Design, User Experience, Front and Back end Engineers. This enabled us to scale our team capability very quickly, something we would not have been able to do ourselves. The team supplied were heavily motivated and experienced within the Fintech space and have helped deliver some great outcomes. I would definitely recommend the G&F calibration.
Greg Sherwin
CIO & CTO FreeMarketFX
